Set in a small, rural town, the show is about two friends, actors Zo In-sung and Cha Tae-hyun, running a supermarket for 10 days. They not only sell goods, but also operate small restaurant, where they cook and serve dishes. The two actors, who lived their whole lives in the city, experience life in the small town and blend into the neighborhood.

This is a show that focuses on the brave and straightforward love of ordinary adults from late 20s to mid-40s. It concerns relationships, marriage, and a multitude of social interactions. The show will invite 12 men and women to stay under the same roof for 30 days. Some may become couples in the end while others might part ways. In the TV studio, the celebrities and the ordinary people will gather together to follow the series and share their opinions and experience about love.

Shen Ruo Xin is a thirty-something professional who decides to take a stand against unfair societal expectations At her workplace she finds herself drawn to two different men - one her trusted, younger assistant, the other her bachelor boss. Knowing she is considered a 'leftover woman' weighs heavily on her. Will she opt to marry the man society deems appropriate, or will she listen to her heart and screw up the courage to pursue a romance with the younger man?

He Qiaoyan, the stoic CEO of Heshi Group, and Qin Yiyue, a warm and optimistic child psychologist, find their relationship evolving from professional acquaintance to love when Qin Yiyue begins working with He Qiaoyan's son.

The queen of department stores and the prince of supermarkets weather a marital crisis—until love miraculously begins to bloom again.

Unexpected love finds a lonely woman when she forms a connection with a humanlike hologram who looks exactly like his prickly creator.