Camaleones is a 2009/2010 Mexican telenovela produced by Televisa. The soap opera premiered on Mexico's Canal de las Estrellas, replacing the completed TV series Verano de Amor. Camaleones is produced by Rosy Ocampo, who has produced several popular telenovelas, such as Amor sin Maquillaje, Las Tontas No Van al Cielo and La Fea Mas Bella. Filming took place in Mexico City and Xochitepec in June 2009, and lasted approximately 7 months. The telenovela premiered on Univision in the United States on May 4, 2010.

Qué Pobres Tan Ricos is the story of the Ruizpalacios family, millionaires who suddenly lose their fortune, and the Menchaca family. The Ruizpalacios must leave their home, and they find that the only place where they can live is with the Menchacas in the Menchaca's modest home.

Raquel and Damián are happily married with two children. Destiny leads Damián to meet Carolina and feels an undeniable attraction towards her. Damián did not know that Carolina was already married to Santiago Álvarado, a construction architect with whom she has two children. When Raquel drops off her son Fede at school, she accidentally backs her car to Santiago's truck, and they realize that their sons know each other. Raquel volunteers to pay for the damages but Santiago refuses. Raquel insists and goes to the Álvarado home with Damián. The two couples become great friends. But the desire between Damián and Carolina is stronger than their marriage commitment and both decide to deceive to their spouses. Damián and Carolina have a terrible car accident. Rescuers only find a seriously injured Damián, and Carolina has mysteriously disappeared from the scene. During the investigation by the police, Raquel and Santiago learn that their spouses are lovers.

Sortilegio is a Mexican telenovela produced by Carla Estrada for Televisa and stars Jacqueline Bracamontes and William Levy. It is a remake of Tú o nadie. From October 6, 2009 to February 17, 2010, Univision broadcast Sortilegio weeknights at 9pm/8c. From July 30 to September 7, 2012, Univision broadcast 2 hour reruns of Sortilegio weekdays at 1pm/12c, replacing Corazón Apasionado. From September 10 to October 19, 2012, reruns of Sortilegio were broadcast at 2pm/1c.

Eda, who ties all her hopes to her education, confronts Serkan Bolat, who cuts off her international education scholarship and leaves her with high school diploma. Serkan Bolat offers Eda to give her scholarship back if she pretends to be his fiance for two months. Although Eda rejects the offer of this man as she hates him, she has to accept it when the conditions change. While pretending to be engaged, Serkan and Eda begin to experience a passionate, challenging relationship that will make them forget all they know right. Because love is difficult. And that's why it's amazing.